Orange UK has been named “Best Entertainment Operator” in Europe at the Mobile Entertainment Awards in Cannes. Fighting off fierce competition from across the European mobile industry, Orange mobile phones bagged the top award of the night following innovative multimedia deals with the likes of social networking site Bebo and leading record labels.
Orange UK also won “Best Multimedia Marketing Campaign” for “Frank TV” – its mobile TV channel hosted by and starring Chelsea and England football star Frank Lampard. The awards come after Orange revealed a dramatic rise in non-voice revenues in its first quarter results announced earlier this week (07/05/08). Data now accounts for 23.6% of Orange UK network revenues.
For the first time, Orange’s year-on-year rise in ARPU (annual revenue per user, or the amount a customer spends per year) was fuelled by customers spending more on data rather than voice. Orange UK’s total ARPU was at £268 in the first quarter of this year – up £11 on the same time last year. £6 of that came solely from data services, while the other £5 from voice.
Source : http://www.3g.co.uk/
Posts
No comments:
Post a Comment